Día de los Muertos Festival & Parade
Join Round Rock Ballet Folklórico — with the City of Round Rock, Round Rock Arts, and Univision — for the 13th Annual Día de los Muertos procession and festival. A family-friendly celebration of our ancestors, culture, and the cycle of life.
- When
- Saturday, November 7, 2026
- 3:00 – 10:00 PM
- Where
- Old Settlers Park — Lakeview Pavilion
- 3300 E Palm Valley Blvd, Round Rock, TX 78665
- Get directions →
- Parade
- Procession steps off at 5:00 PM
- In partnership with
- City of Round Rock · Round Rock Arts · Univision
- 15,000+ attendees
“Día de los Muertos is a traditional Mesoamerican holiday dedicated to our ancestors — honoring our connection to those who have passed on and celebrating the cycle of life.”
Día de los Muertos Festival & Parade
From 3 to 10 PM, expect live music, cultural performances, tasty food, vendor booths, crafts for children, contests, and more — capped by our community procession. Proceeds benefit Round Rock Ballet Folklórico, a 501(c)(3) nonprofit.
- Live music & folklórico performances
- Community procession
- Food & artisan vendor booths
- Crafts for children
- Contests & prizes
Become a sponsor
Choose a level below. Your sponsorship directly supports our dancers and this celebration.
Top billing: logo on the main parade banner and main stage, a main-stage address, a dedicated social post, press-release recognition, and an RRBF performance or dance lesson at your facility.
Logo and a stage announcement on the main stage, plus a banner in and participation in the procession — with all Caléndula benefits.
Provide a banner for and march in the procession, prominent marketing placement — with all Calavera benefits.
Shared social-media recognition and prominent logo placement in marketing — with all Ofrenda benefits.
A 10×10 booth at the event, item inclusion in the drawing, logo on the event flier, and rights to the event toolkit for your own advertising.
What each level includes
Each level builds on the one before it. Here’s everything included at every tier.
| Benefit | $5,000Catrina | $3,500Calaca | $2,500Caléndula | $1,000Calavera | $500Ofrenda |
|---|---|---|---|---|---|
| Right to event toolkit for use in sponsor advertising | ✓included | ✓included | ✓included | ✓included | ✓included |
| 10 × 10 booth space at the event | ✓included | ✓included | ✓included | ✓included | ✓included |
| Opportunity for item inclusion in event drawing | ✓included | ✓included | ✓included | ✓included | ✓included |
| Logo on event flier | ✓included | ✓included | ✓included | ✓included | ✓included |
| Inclusion in social media post with other sponsors | ✓included | ✓included | ✓included | ✓included | –not included |
| Logo prominently included in marketing, where possible | ✓included | ✓included | ✓included | ✓included | –not included |
| Opportunity to provide banner for the procession | ✓included | ✓included | ✓included | –not included | –not included |
| Opportunity to participate in the procession | ✓included | ✓included | ✓included | –not included | –not included |
| Logo on Main Stage | ✓included | ✓included | –not included | –not included | –not included |
| Opportunity for Main Stage announcement or address | ✓included | ✓included | –not included | –not included | –not included |
| Dedicated social media post | ✓included | –not included | –not included | –not included | –not included |
| Logo on main parade banner | ✓included | –not included | –not included | –not included | –not included |
| Sponsor acknowledgement in event press release | ✓included | –not included | –not included | –not included | –not included |
| One RRBF performance or dance lesson at your local facility or event, on a mutually agreed date and time | ✓included | –not included | –not included | –not included | –not included |
Requests to sponsor are due September 11, 2026. In-kind donations — high-value prizes, water, snacks, crafting supplies — are also welcome, with recognition commensurate to contribution value. Contributions are tax-deductible to the fullest extent of the law.
Online payment — coming soon
Questions? Contact Yolanda Sánchez · (512) 659-5667 · RRBFstudio@yahoo.com
Become a vendor
Bring your food or handmade goods to the festival. Choose a booth type below and email us to request an application.
Vendor and food booth applications are due September 11, 2026. Email us using the buttons above to request an application.
From past celebrations
A look back at 2024. Each year is preserved here as our celebrations grow.
In partnership with