Día de los Muertos Festival & Parade
Join Round Rock Ballet Folklórico — with the City of Round Rock, Round Rock Arts, and Univision — for the 13th Annual Día de los Muertos procession and festival. A family-friendly celebration of our ancestors, culture, and the cycle of life.
- When
- Saturday, November 7, 2026
- 3:00 – 10:00 PM
- Where
- Old Settlers Park — Lakeview Pavilion
- 3300 E Palm Valley Blvd, Round Rock, TX 78665
- Get directions (opens in a new tab) →
- Parade
- Procession steps off at 5:00 PM
- In partnership with
- City of Round Rock · Round Rock Arts · Univision
- 15,000+ attendees
“Día de los Muertos is a traditional Mesoamerican holiday dedicated to our ancestors — honoring our connection to those who have passed on and celebrating the cycle of life.”
Día de los Muertos Festival & Parade
From 3 to 10 PM, expect live music, cultural performances, tasty food, vendor booths, crafts for children, contests, and more — capped by our community procession. Proceeds benefit Round Rock Ballet Folklórico, a 501(c)(3) nonprofit.
- Live music & folklórico performances
- Community procession
- Food & artisan vendor booths
- Crafts for children
- Contests & prizes
Become a sponsor
Choose a level below. Your sponsorship directly supports our dancers and this celebration.
Catrina
Top billing: logo on the main parade banner and main stage, a main-stage address, a dedicated social post, press-release recognition, and an RRBF performance or dance lesson at your facility.
Sponsor this level→Calaca
Logo and a stage announcement on the main stage, plus a banner in and participation in the procession — with all Caléndula benefits.
Sponsor this level→Caléndula
Provide a banner for and march in the procession, prominent marketing placement — with all Calavera benefits.
Sponsor this level→Calavera
Shared social-media recognition and prominent logo placement in marketing — with all Ofrenda benefits.
Sponsor this level→Ofrenda
A 10×10 booth at the event, item inclusion in the drawing, logo on the event flier, and rights to the event toolkit for your own advertising.
Sponsor this level→What each level includes
Each level builds on the one before it. Here’s everything included at every tier.
| Benefit | $5,000Catrina | $3,500Calaca | $2,500Caléndula | $1,000Calavera | $500Ofrenda |
|---|---|---|---|---|---|
| Right to event toolkit for use in sponsor advertising | Included | Included | Included | Included | Included |
| 10 × 10 booth space at the event | Included | Included | Included | Included | Included |
| Opportunity for item inclusion in event drawing | Included | Included | Included | Included | Included |
| Logo on event flier | Included | Included | Included | Included | Included |
| Inclusion in social media post with other sponsors | Included | Included | Included | Included | Not included |
| Logo prominently included in marketing, where possible | Included | Included | Included | Included | Not included |
| Opportunity to provide banner for the procession | Included | Included | Included | Not included | Not included |
| Opportunity to participate in the procession | Included | Included | Included | Not included | Not included |
| Logo on Main Stage | Included | Included | Not included | Not included | Not included |
| Opportunity for Main Stage announcement or address | Included | Included | Not included | Not included | Not included |
| Dedicated social media post | Included | Not included | Not included | Not included | Not included |
| Logo on main parade banner | Included | Not included | Not included | Not included | Not included |
| Sponsor acknowledgement in event press release | Included | Not included | Not included | Not included | Not included |
| One RRBF performance or dance lesson at your local facility or event, on a mutually agreed date and time | Included | Not included | Not included | Not included | Not included |
Requests to sponsor are due September 11, 2026. In-kind donations — high-value prizes, water, snacks, crafting supplies — are also welcome, with recognition commensurate to contribution value. Contributions are tax-deductible to the fullest extent of the law.
Pay securely by card. Choose a level above to complete your sponsorship online.
Questions? Contact Yolanda Sánchez · (512) 659-5667 · RRBFstudio@yahoo.com
Vendor & food truck registration
Reserve your booth or food truck spot at the festival. Choose your level below, then pay online or scan the QR code to register.
Vendor & Business Booths
Fees increase on October 10, 2026: Small Business rises to $275, Artisanal to $125, and Nonprofit to $75. Corporate stays at $500. Register before then to lock in the current rate.
Food Vendors
Fees increase on October 10, 2026: the Food Truck spot rises to $425 and the 10×10 Food Tent to $325. Register before then to lock in the current rate.
Questions about a booth or food truck? Call the studio at (512) 659-5667 or email RRBFstudio@yahoo.com.
From past celebrations
A look back at 2024. Each year is preserved here as our celebrations grow.
In partnership with